Connecting consumer interactions with a clinically informed customer relationship management system

Customer relationship management (CRM) technology is making its way into healthcare, serving as a key tool for organizations to create more meaningful interactions with their patients and consumers. ChristianaCare has found success in implementing an enterprisewide CRM strategy with HealtheCRM, a clinically informed CRM solution that combines data and insights from Cerner HealtheIntent with CRM technologies, Salesforce Health Cloud and Marketing Cloud. ChristianaCare’s enterprise CRM strategy is helping the organization communicate to its population and help close gaps in care. Join this session to learn about ChristianaCare’s CRM strategy, empowering it to use one CRM system for multiple use cases throughout its organization to provide a more connected consumer experience.


The speakers, content managers, and planners from Cerner Corporation do not have any relevant financial interests to disclose.

  • Session Type:Breakout
  • Learning objective 1:Review ChristianaCare’s strategy in implementing an enterprisewide CRM solution.
  • Learning objective 2:Identify the healthcare organization’s use cases for the clinically informed CRM solution.
  • Learning objective 3:Discover ChristianaCare’s success in leveraging HealtheCRM to help close gaps in care with its population.
  • Content topics:Consumer, Patient experience, Population Health Mgmt
  • Continuing education credits:CME, CNE, ASWB
  • Solutions:Consumer, HealtheCRM, HealtheIntent
  • Target audience:Marketing, Patient Engagement
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